Designing Strategy for Complex Systems
About
Hi, I'm Shreya, a design researcher and strategist working at the intersection of socio-technical systems. I use human-centered design, data, and AI to understand complex challenges and develop strategies, products, and services that create meaningful impact.
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My experience spans public-sector innovation and sustainability, where I've worked across research, strategy and data ecosystems. I'm particularly interested in how design and innovation can help organizations navigate complexity and translate ideas into solutions that are useful, responsible, and human-centered.
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I aim to integrate design and innovation into businesses' practices and use them as strategic tools for creating meaningful change.
Explore case studies
Expertise
Design Strategy
HCD
Data & AI
UX Research
Service Design
Social Innovation
Business Design
Behavioral Design
Prototyping
Swedish Welfare
samordningsförbundet
Service design project focused on making Swedish welfare services more accessible to immigrants/refugees through a digital platform.
Year
2024
URL
Open Innovation @ BMW
A case study in design strategy
Using open innovation as a strategy for competitive advantage at BMW.
Year
URL
2023
01.
Design Research & Strategy
I use design methodologies to untangle deep stakeholder needs and align them with product and service strategies using research data.
02.
Human-Centric Design in Tech
I build products that embed human values into data systems and AI, making them not only resonant, but also ethical, responsible, and trustworthy.
about
03.
Service DesignÂ
I focus on value creation for both stakeholders and organizational actors, mapping everything from front-end touchpoints to backend operational workflows and systems to understand connections and dependencies.
04.
UX Research & Prototyping
I create products grounded in user research, translating insights into intuitive experiences through rapid prototyping and iterative testing.
Where People Meet Systems: Designing for Meaningful Technology
As technology becomes increasingly embedded in products, services, and organisational systems, I explore how human needs, behaviours, and values can shape the way these systems are designed. My work brings together human-centred design, research, and systems thinking to help organisations create products and services that are meaningful, responsible, and grounded in how people actually interact with them.
